Lenovo Legion × Intel · Four creators, 20 videos, 1M+ impressions: a coordinated launch push run end to end in under a month.
Lenovo Legion and Intel wanted a launch moment that felt like it came from the gaming community rather than an ad buy: creator-made content, on creator channels, landing inside a tight launch window.
The usual blocker with a brief like this is time: finding the right creators, negotiating, briefing, and shipping content normally eats a quarter, not a month.
Kojo sourced and vetted four creators whose audiences matched the launch profile, handled outreach and agreements, and coordinated the content calendar so every video landed inside the launch window.
Each creator produced a series of videos in their own voice. The brand showed up in worlds their audiences already trusted, instead of interrupting them.
Twenty videos live across the roster, over a million impressions, and a launch that read as community enthusiasm, all from first brief to final delivery in under 30 days.
From first brief to twenty live videos in under thirty days.
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