Wild Bill's / Event content
36 videos and 500K+ views from one NYCC weekend.
We put five creators and a production crew in the Wild Bill's booth at New York Comic Con and turned their booth presence into content across four platforms.
The brief
Turn a booth into content.
Wild Bill's had a booth at New York Comic Con, one of the biggest pop culture events in the world. Our job was to turn that booth presence into digital content and reach that kept going after the show closed.
What we did
Cast creators who fit the room
Five gaming and pop culture creators who already speak to the NYCC crowd, so every video felt like it belonged at the con.
Ran a production crew on site
Our crew worked the booth alongside the creators for three days and captured everything.
Posted across four platforms
Videos went out on YouTube, TikTok, Instagram, and X while the con was still running.
Results
Content that kept picking up views after the show.
Pairing Wild Bill's with creators the NYCC crowd already follows, and backing them with a crew built for volume, gave the brand 36 videos from one event. They went out while the con was running and kept picking up views after it ended.
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