A convention booth, turned into a content engine.

Wild Bill's had a booth at New York Comic Con: high foot traffic for a weekend, then nothing. The goal: make the physical presence produce content that kept working after the convention floor emptied.

Kojo placed five creators at the booth with a shooting plan built around the con: creator-led bits, crowd moments, and product woven into content their audiences would actually watch.

Instead of one brand recap video, the weekend produced a library: thirty-six cuts tailored to each creator's channels across four platforms.

Over half a million views from a single weekend's footprint. The booth became the top of a content funnel rather than a one-off expense.