Lenovo Legion x Intel / Event content
20 videos and 1M+ impressions from one trip to MWC Barcelona.
We brought four tech creators to Mobile World Congress for a Lenovo Legion and Intel handheld launch, and delivered the whole campaign in under a month.
The brief
Launch a gaming handheld at one of tech's busiest shows.
Lenovo Legion and Intel were launching a new gaming handheld at Mobile World Congress. They needed content that stood out at a crowded show, showed the product in real use, and kept working long after the event.
What we did
Brought four tech creators
Chosen for real credibility with the launch audience, and put hands-on with the handheld instead of watching from the sidelines.
Ran production on site
Three days on the ground with a set capture plan: first impressions, feature breakdowns, and moments across the show floor.
Delivered in under a month
The whole campaign was planned, staffed, shot, and delivered in under 30 days.
Posted on creator and brand channels
Creators posted to their own audiences, and the content ran on Lenovo Legion's channels too.
Results
About two months of brand content from three days on site.
Putting creators inside the product experience made the content feel real and perform like organic posts. Lenovo Legion left with 20 videos and a content library that outlasted the show.
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