Shido / Paid ads
0 to the first 125 customers.
Shido, our in-house gaming and anime streetwear brand, started with no customers, no audience, and a small budget. We used Meta ads to prove demand in 60 days.
The problem
Prove demand before paying for production.
Shido was a new brand with no customers, no audience, and very little budget. Before investing in a production run, we needed proof that people would buy.
With a small budget, every dollar spent on content was a dollar not spent on ads. So content production had to cost as close to nothing as possible.
What we did
Audited the brand
A full audit of the customer, positioning, ad angles, and sales offers.
Brought in the right creators
We picked a short list of creators from our network who already fit the product, and onboarded them.
Built the funnel while they filmed
While creators made the content, we built the sales pages, offers, and headlines.
Moved budget to what worked
Once ads went live, we shifted spend toward the content that performed best.
Results
Every customer paid for their own acquisition, with $19.67 left over.
125 customers across all campaigns, with creator content that cost nothing to produce. That was enough proof to invest in production.
Tell us what you want to grow.
We'll look at where you are today and tell you where we'd start.
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