What they needed.
Wild Bill's wanted to make a serious impression at New York Comic Con — one of the biggest pop culture events in the world, with hundreds of brands fighting for attention on the floor. The job was to cut through the noise, drive real foot traffic to the booth, and produce content that would keep working long after the four-day event closed.
- 01Cut through a crowded convention floor.
- 02Drive measurable foot traffic to the booth.
- 03Build a content library that outlived the event itself.
The operational heart.
- 01
Cast creators native to the room
Kojo deployed five gaming and pop culture creators chosen specifically because they already lived and breathed the NYCC audience — making every piece feel native to the event rather than like an ad on the floor.
- 02
Ran a dedicated on-site production team
A production crew embedded alongside the creators ensured every moment was captured. The booth operated as a content hub for three straight days, producing volume on the ground rather than relying on a single shoot.
- 03
Distributed across four platforms
Content was published across YouTube, TikTok, Instagram, and X, maximizing reach across every major channel from the same on-site operation.
- 04
Drove traffic in both directions
The creator presence didn't just generate content — it pulled convention-goers to the booth, measurably increasing foot traffic throughout the event while the cameras kept rolling.
What we ran.
A dedicated crew on the ground captured everything, publishing across YouTube, TikTok, Instagram, and X — and the creators' presence drove a measurable lift in booth traffic across the event.
What it delivered.
The model, not the moment.
NYCC is loud, crowded, and competitive — brands that win there understand the culture. By pairing Wild Bill's with creators who already lived gaming and pop culture, and backing them with a crew built to produce at volume, Kojo made the booth something people actively sought out and a library that kept delivering views long after the doors closed.
