Lenovo Legion / Paid ads
1M views on $4K of YouTube ad spend.
We brought six creators together to compete on Lenovo Legion laptops for a $15,000 charity donation, produced the whole event, then promoted the video with YouTube ads.
The brief
Make a video worth promoting, then promote it.
Lenovo Legion wanted content that showed off its laptops in a way gamers would actually watch. We built a creator tournament around the hardware, with real stakes: the winning team chose a charity to receive $15,000.
What we did
Sourced six creators
Picked from our network and brought together to compete on Lenovo Legion laptops.
Scouted and produced the event
Location, set, shoot, and edit, all handled by our team.
Ran the tournament
Two teams competed, and the winners chose the charity that received the $15,000 donation.
Promoted it with YouTube ads
We put the finished video behind YouTube ads and managed the spend.
Results
End-to-end Kojo execution, from casting to ad spend.
Because the video was made to be watched, it was cheap to promote. It reached 1M views on $4K of spend, more than 80% below the cost per view of comparable campaigns.
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